Amen launches athlete Acero Cali’s campaign
LatinSpots.- Amen, the communications group led by Sergio Pollaccia and Angie Dellara, created the campaign “Training”, with the direction of Adrian Alonso, to launch the candidature of athlete Jorge “Acero” Cali for Escobar, Province of Buenos Aires.
“Training” takes the peak moments of the popular athlete, while preparing for a fight where the rival are hunger, insecurity and drug trafficking.
“I want to give Escobar all my experience learned in sport and work for children in the district. My life was always a fight inside and out of the ring. The film commercial represented that in a very positive and professional way. I feel identified with everything that is broadcast”, said Cali, who joins the government plan presented by candidate for Mayor Ariel Sujarchuk.
“Working with “Acero” is a challenge. He is a brand in itself very popular and has an incredible sensitivity by the issues that are of greatest concern. In this campaign show the values that he has as a human and the challenges he hast to face, to get rady for his most important fight ever”, says Pollaccia.
Amen, is the agency responsible for the communication strategies of the winning candidates Gustavo Menendez in Merlo and Walter Festa in Moreno.