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Boca is ‘Biutiful’ The spot used to welcome footballer Tevez

Posted on Jul 14, 2015 in News

iProfesional.-About 50 thousand fans received on Monday the idol of Boca Juniors, Carlos Tevez, on his way back to the club de la Ribera.

En el estadio La Bombonera, el ahora ex jugador de la Juventus italiana se volvió a poner la 10 “azul y oro” y hasta se dio el lujo de recibir una bandera de bienvenida de parte del ex DT de la Selección nacional, Diego Maradona.

At La Bombonera stadium, the now former Juventus football player came back to put on the number 10 “blue and gold” t-shirt and even indulge himself accepting a welcoming  flag given by the former Argentine selection coach, Diego Maradona.

On the homecoming event, Boca Juniors Interior and Exterior Department created, along with the agency Amen, a digital video named Boca Is ‘Biutiful’, an expression similar to the way in which Tevez talked in English many years ago.

The video shows the most emotional moments and most “glorious” moves of the footballer in Boca and and in all the foreign clubs from where he played.

“Carlitos Tévez es un emblema del club y esta campaña es una linda forma de rendirle tributo a todo el esfuerzo que se hizo para que vuelva en momentos que Boca más lo necesita“, comentó Pablo Masferrer, vicepresidente del Departamento Interior y Exterior de Boca, a través de un comunicado.

“Carlitos Tevez is an emblem for the club and this campaign is a nice way to pay tribute to all the effort made to bring him back to Boca now more than ever”, said Pablo Masferrer, vice president ofBoca Juniors Interior and Exterior Department.

The strategy and creativity of the video, which is shared on social media, was in charge of the creative team Pollaccia – Dellara, partners of Amen.

Credits
Campaign: Boca is Biutuful
Brand: Boca Juniors
Agency: Amén
GCD: Sergio Pollaccia
Copy  and Creative Planner: Angie Dellara
CD: Dany Sonzini
AD: Juan Ruiz Benavides
Account Director: Gaelle Legrand
Client: Royco Ferrari – Pablo Masferrer – Celina Pizarro.