The Latin Momentum: the Story of The LUKAS
(LatinoLife by Corina J Poore).- Last year, Latin music topped the charts in almost every country on the planet. But in the UK, where all six Latin tracks released made the Top 10, the passion for all things Latin was preceded by something else. The Latin UK Awards, known affectionately as the LUKAS, was launched six years ago to recognize the impact of Latin culture in the UK. Today it is Europe’s only Latin Awards ceremony and its widest-reaching Latin event, the viral nature and global media coverage of which engages 20 million people every year.
(…) The list of accolades is endless and the LUKAS has also been picked up by mainstream UK media: the Independent, the Guardian, the Daily Mail, the BBC, Time Out, Metro, among others. The core team of the Awards is small but compact. Amaranta Wright and José Luis Seijas are supported by Music Director Steve Lewinson (Simply Red), Production Manager Kenny Underwood, and TV Director Mathew Amos. And now, one of Latin America’s most prestigious branding agencies, Amen, has jumped on board to promote the LUKAS in Latin America.
And so, the LUKAS has evolved a great deal since the first modest celebration at Floridita in Soho in 2012. It expanded the following year to the Café de Paris in Regent Street, then on to KOKO, Camden Town’s iconic venue. This year, the LUKAS Gala Ceremony will take place on August 9, at The Troxy, with a confirmed full concert performance by Grupo Niche, who will also receive the 2018 Lifetime Achievement Award. For the other 20 award winners, voting starts on May 1. Nominations are being invited now on the website: www.thelukas.co.uk